Basically in its fundamental essence the medium is the massage is a graphical and creative representation of his medium is the message thesis explored in understanding media by playing on words and using the term massage mcluhan suggests that modern audiences enjoy mainstream media as soothing enjoyable and relaxing however the pleasure we find in this media is deceiving as the changes between society and technology are incongruent perpetuating an age of anxiety. The medium is the message is a phrase coined by the canadian communication theorist marshall mcluhan and introduced in his understanding media the extensions of man published in 1964 mcluhan proposes that a communication medium itself not the messages it carries should be the primary focus of study he showed that artifacts as media affect any society by their characteristics or content. The medium is the massage is marshall mcluhans most condensed and perhaps most effective presentation of his ideas using a layout style that was later copied by wired mcluhan and coauthor designer quentin fiore combine word and image to illustrate and enact the ideas that were first put forward in the dense and poorly organized understanding media . The medium is the massage is a look around to see whats happening it is a collide oscope of interfaced situations students of media are persistently attacked as evaders idly concentrating on means or processes rather than on substance. Marshall mcluhan the medium is the massagepdf pdfy mirror item preview remove circle share or embed this item embed embed for wordpresscom hosted blogs and archiveorg item description tags want more advanced embedding details examples and help no favorite share flag flag this item for